Seagate Technology, a large 52000+ staff technology company, wanted to bypass traditional B2B channels and market its new product directly to end users. Webinars helped the B2C product launch, attracting 1500+ attendees with zero advertising budget. Seagate were able to assemble far-flung speakers for the webcast without travel costs.
The campaign exceeded initial sales unit goal by 300 percent and created an instant backlog of demand for Seagate’s new drive.
Size: 675 Kb
Length: 3 pages
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